Crowdfunding is the process by which money is earned due to the support of numerous individuals. While this practice has been done in many venues, it's most common online these days, as evidenced by such sites as Kickstarter and Patreon. If you're going to crowdfund for an upcoming project, there are a few things to be aware of. Here are some useful do's & don'ts that Robert Jain can provide.
DO create your project with a specific idea in mind. If you don't know what exactly you're raising money for, others won't support you. Goals associated with crowdfunding are numerous, according to names along the lines of Bob Jain. You might want to create a board game, develop an invention, or write a book. Ideas like these are common in the crowdfunding world, but it's important that you have a specific goal all the same.
DON'T let your project go unseen. This is especially true during the developmental stages. You can speak about your project all you want, but it won't be nearly as effective if it lacks visual aids. If you're creating a game, for example, you might want to show off some character art or demo screenshots, both of which can raise awareness and interest for the project in question. When you offer this type of information, crowdfunding becomes more effortless.
DO know that marketing goes a long way. Depending on what your crowdfunding project entails, some channels may be more useful to you than others. For example, if your project has more of a local focus, you may get use out of traditional methods. On a national scale, though, social media is where your attention should be focused. With networking platforms like Facebook, Instagram and LinkedIn at your disposal, marketing will be a nonissue.
DON'T overlook the importance of patience. As a matter of fact, this might be the most important factor when it comes to crowdfunding in general. Many people assume that the majority of projects gain overnight success, which isn't true. As a matter of fact, it can take weeks until the eventual goal is met. You shouldn't let this be a deterrent, however. If you're patient, and able to work hard, the goal in question will be within reach.
DO create your project with a specific idea in mind. If you don't know what exactly you're raising money for, others won't support you. Goals associated with crowdfunding are numerous, according to names along the lines of Bob Jain. You might want to create a board game, develop an invention, or write a book. Ideas like these are common in the crowdfunding world, but it's important that you have a specific goal all the same.
DON'T let your project go unseen. This is especially true during the developmental stages. You can speak about your project all you want, but it won't be nearly as effective if it lacks visual aids. If you're creating a game, for example, you might want to show off some character art or demo screenshots, both of which can raise awareness and interest for the project in question. When you offer this type of information, crowdfunding becomes more effortless.
DO know that marketing goes a long way. Depending on what your crowdfunding project entails, some channels may be more useful to you than others. For example, if your project has more of a local focus, you may get use out of traditional methods. On a national scale, though, social media is where your attention should be focused. With networking platforms like Facebook, Instagram and LinkedIn at your disposal, marketing will be a nonissue.
DON'T overlook the importance of patience. As a matter of fact, this might be the most important factor when it comes to crowdfunding in general. Many people assume that the majority of projects gain overnight success, which isn't true. As a matter of fact, it can take weeks until the eventual goal is met. You shouldn't let this be a deterrent, however. If you're patient, and able to work hard, the goal in question will be within reach.
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