Donating a portion of your time or income to a charity that is dear to your heart is always an excellent idea. Not only are you helping others, it makes you feel good and sets an example for others to follow. However, when it is just one person giving, the benefits are worthy but small.
Take one person and multiply that by hundreds or even thousands, and this type of large-scale effort makes a tremendous impact. A well-crafted corporate charity program can do a huge amount of good and make a permanent impact. As your company's social responsibility (CSR) program continues through the years, not only will this help others, it will have many benefits for your business.
When a company establishes a strategic CSR program, they will begin to see positive results in the commercial world almost immediately in several ways, one of which is through public relations. The company's philanthropic activity does not go unnoticed by the media. All charitable organizations and fund-raising events rely on the media to spread the word about their work, so any corporation having a large share in that work will be included in the heavy media coverage.
While it has been said that there is no such thing as bad publicity, this is simply not true at all. A company with a positive brand image is much more likely to gain clients and customers that one with a poor image. After all, wouldn't you rather purchase products from a company that makes a concerted effort to improve the community or to help others? It just makes sense that a positive image attracts customers.
Not only do CSR programs help those in need to help make improvements to a community and provide some fantastic P.R., they also improve your company internally. These types of programs boost the morale of employees and increase engagement and productivity. They also have been shown to increase ethical behavior and certainly encourage workers to take more pride in their daily work.
When you get everyone in the company involved in the CSR plan, the level of teamwork within the company also increases. People are more positive about working together for daily assignments and tasks when they have all worked together in a positive way to help others in the community. The benefits are even greater when managers and executives work alongside all other employees doing charity work. This type of positive interaction will have a definite effect back in the workplace.
Take one person and multiply that by hundreds or even thousands, and this type of large-scale effort makes a tremendous impact. A well-crafted corporate charity program can do a huge amount of good and make a permanent impact. As your company's social responsibility (CSR) program continues through the years, not only will this help others, it will have many benefits for your business.
When a company establishes a strategic CSR program, they will begin to see positive results in the commercial world almost immediately in several ways, one of which is through public relations. The company's philanthropic activity does not go unnoticed by the media. All charitable organizations and fund-raising events rely on the media to spread the word about their work, so any corporation having a large share in that work will be included in the heavy media coverage.
While it has been said that there is no such thing as bad publicity, this is simply not true at all. A company with a positive brand image is much more likely to gain clients and customers that one with a poor image. After all, wouldn't you rather purchase products from a company that makes a concerted effort to improve the community or to help others? It just makes sense that a positive image attracts customers.
Not only do CSR programs help those in need to help make improvements to a community and provide some fantastic P.R., they also improve your company internally. These types of programs boost the morale of employees and increase engagement and productivity. They also have been shown to increase ethical behavior and certainly encourage workers to take more pride in their daily work.
When you get everyone in the company involved in the CSR plan, the level of teamwork within the company also increases. People are more positive about working together for daily assignments and tasks when they have all worked together in a positive way to help others in the community. The benefits are even greater when managers and executives work alongside all other employees doing charity work. This type of positive interaction will have a definite effect back in the workplace.
About the Author:
Sebastian Troup enjoys blogging about philantrophic solutions for businesses and non profit organizations. For more information about company charitable giving campaigns, or to find how to set up regular corporate donations to charity, please visit the Truist.com site now.
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