Why Workplace Giving Matters To Millennials

By Sebastian Troup


It is not only by writing checks but more importantly by playing the part of a worker in programs and activities aiming to give back to communities that the Millennial generation is rapidly becoming well known. It makes sense indeed that they are after more than just their paychecks. Getting engaged, doing meaningful work and making a difference is what Generation Y wants. Through their jobs, they become actively involved in corporate workplace giving programs.

This next generation of employees, being generation Y includes about 80 million of the Millennials. When the next decade approaches its end, they are those who will comprise about 50% of the workforce. The question is how can you entice them into becoming happy and productive employees while at the same time affect corporate philanthropy?

In order to work together with this socially-aware generation, your corporate giving program needs to:

One with Innovation: The term "hipster" appears fit that it was born with the Millennials. This generation truly is hip and a big fan of any trend. Corporate giving programs which may be tried and tested but old is surely outdated and boring for them. This calls for the need to look further for innovative, original and new concepts for your company's goals and strategies to materialize differently. Interest can be generated for that kind of workplace giving campaign by thinking out of the box.

Utilizing Technology: At least one computer is found in the homes of most Millennials for sure which makes them truly connected to technology and with high standards for it. So, create an easy and quick navigation for your workplace giving technology.

Provide Variety: Millennials like choices. Give them a wide variation of charitable choices, and champion causes that are important to them. Having options will resonate with this generation.

Directing on Communication: Lots of information needs to be accessed to and enable sharing - these are important for the Millennials. This then calls for your workplace giving programs to be those allowing workers to connect, recommend ad disclose contributions in however way they can. Make sure you give them updates and allow them to share their targets and accomplishments with others in their network.

An Emphasis on Volunteerism: One more thing Millennials need to know is that they are making a difference. They are most likely to get involved in face-to-face voluntary opportunities than give money to charity as revealed by research. To lead and create a mark in history is what they aim for therefore give emphasis on volunteer opportunities for them to stand out.

By understanding how Millennials think and work, you can customize your workplace giving program to mind the generational gap and provide an interesting solution that this group of future corporate philanthropists can get behind.




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