Author John Maxwell, in his book, The 15 Invaluable Laws of Growth, talks about the Law of the Ladder. As a fitness professional, I see how this law is very important in helping other fitness professionals grow their businesses. Many times, I see trainers err by concentrating on things like new equipment or new certifications rather than working on their own business skills.
Often times, trainers spend most of their time working on their training skills (I did this too when I first started out). If you work for someone else and do not own your own business, this is fine. But if you are in business for yourself, you are making a mistake.
What is the answer? What is the solution to spending long hours training others, making low income and missing out on time with your family? The answer is to use Maxwell's Law of the Ladder and make it work in your business. Think about where you have concentrated the most effort in your business up until now. Has it been on technical skills or business skills?
Compare how much you spent in the last 12 months on certifications, equipment, accessories, and products. Then compare how much time you spent in the last 12 months on personal development, business and marketing courses, information systems to build your business. Do they relate and have you seen an ROI in your business bottom line and lifestyle?
You may realize that your income is not very high because you are focusing on the wrong areas in your career. Your time and money may not be working for you because you are spending it on certificates and machines rather than on learning to run a business.
Decide not to change your trajectory. Think about how you can invest more in learning to be a great business owner. Think about how to grow personally and find some mastermind groups to join. This is a great way to increase your bottom line!
Often times, trainers spend most of their time working on their training skills (I did this too when I first started out). If you work for someone else and do not own your own business, this is fine. But if you are in business for yourself, you are making a mistake.
What is the answer? What is the solution to spending long hours training others, making low income and missing out on time with your family? The answer is to use Maxwell's Law of the Ladder and make it work in your business. Think about where you have concentrated the most effort in your business up until now. Has it been on technical skills or business skills?
Compare how much you spent in the last 12 months on certifications, equipment, accessories, and products. Then compare how much time you spent in the last 12 months on personal development, business and marketing courses, information systems to build your business. Do they relate and have you seen an ROI in your business bottom line and lifestyle?
You may realize that your income is not very high because you are focusing on the wrong areas in your career. Your time and money may not be working for you because you are spending it on certificates and machines rather than on learning to run a business.
Decide not to change your trajectory. Think about how you can invest more in learning to be a great business owner. Think about how to grow personally and find some mastermind groups to join. This is a great way to increase your bottom line!
About the Author:
Author Vito La Fata is a business coach who is an expert in the area of marketing fitness. If you would like to know how to make more money in fitness, visit his site for more information.
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